UMBC Viewbook

  • viewbook cover
  • viewbook spread highlight
  • viewbook spread highlight2
  • Date
    Launched Summer 2014
  • Client
    Undergraduate Admissions
  • Designer
    Jim Lord '99

About this project

The Viewbook is a product of our partnership with the Office of Undergraduate Admissions and Orientation. This version focuses on the "House of Grit."

From the opening spread: "The House of Grit is full of amazing people – people like you. We are Explorers, driven by curiosity and the need to push beyond the expected. We are Makers, brimming with creativity and building the future. We are Solvers, confronting problems in our communities and working to eliminate them. We are Uniters, making connections and building networks that better the world. We are Thinkers, with heads full of big ideas and the resolve to make them happen.

Ours is an incredible and diverse community, but what makes it unique is the way everyone comes together to learn, solve problems – and just have fun. Because no matter who you are, in the end, we are all Retrievers.

Discover yourself in the House of Grit."

Absolutely brilliant. The height of creativity. I love The House of Grit and how we can talk about what that means in different ways.

UMBC President, Freeman Hrabowski